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blogs
5 Culture Driving Initiatives Every HR Leader Needs to Know
November 11 2022
As the definition of workplace continues to evolve, culture is top of mind for HR leaders and executives. These 5 Initiatives will not only help you keep your best people, they’ll power your culture, your initiatives, and your reputation.
blogs
5 Things Every Marketing Professional Must Include in their 2023 Strategy
January 24 2023
Not all companies are the same. But if you are a marketing professional catering to customers, these 5 things will grow your brand and your business in 2023.
blogs
Breaking the Glass Door: Improving Reputation, Recruiting, Culture and Even Sales
November 15 2022
Glassdoor is often the first place a potential candidate visits before applying to a company. Whether it’s to research the interview process or read reviews, it’s a trusted destination to assess the opportunity. Many companies know this can help or hurt the recruiting effort. What most don’t know is that a negative reputation on sites like Glassdoor and Indeed can creep into a company’s culture and affect employee retention, engagement, and even sales.
blogs
How do you get to know your customers to provide the best customer experiences?
January 19 2023
The first step in creating a great CX strategy is getting to know your customers. CX drives over two-thirds of customer loyalty, more than ‘brand’ and ‘price’ combined, and 74% of consumers are at least somewhat likely to buy based on experiences alone. But it all begins with getting to know your customer!
blogs
Understand Search Rankings: Get to #1 on Map & Organic Search
January 25 2023
Online search ranking algorithms used by the big search engines (i.e. Google, and Yahoo) are complex systems used to determine the relevance and importance of web pages in a search engine’s index and deliver the most relevant results to users. The algorithms take into account hundreds of factors, including the content of a page, the number and quality of links pointing to a page, the relevance of the page to the search query, the proximity of the business location from the user, the prominence of the company/ website, and the overall user experience on the site.
blogs
What marketers should know to Power Growth Through the Recession
January 5 2023
The COVID-19 pandemic has had a significant impact on the global economy and has been a major contributor to the recession that many countries are experiencing. The pandemic has led to widespread business closures and disruptions in supply chains, resulting in job losses and reduced economic activity. With two consecutive quarters of negative gross domestic product (GDP), the U.S. entered a recession in the summer of 2022. Keeping the imminent crisis in mind, businesses have begun taking precautions in order to tackle the expected contraction of the economy.